ASTM International Reveals New Brand Identity
Oct 29, 2014
Purpose Statement, Logo and Website
ASTM International introduced its new brand identity today at the fall meetings of the ASTM board of directors in Seoul, South Korea. The new branding better reflects the expanding mission and global reach of ASTM and informs our stakeholders who we are and how we help to facilitate global trade, ensure public safety and maximize business growth.
For more than a century, ASTM is well known as one of the world’s largest and most established standards creating organizations. Today, ASTM also offers a wide range of products and services that go well beyond standards: training, proficiency testing, certification and the new portal service Compass. These offerings significantly enhance the benefits ASTM provides to its stakeholders worldwide.
ASTM President James A. Thomas explains, "While ASTM is well known by those we serve, our new brand applies a unified approach to the way we communicate the outstanding quality of our work and the expertise of our members to all of our audiences worldwide. We have been through a thorough review process that has resulted in a brand identity that truly aligns with our mission and values, and empowers us to think and talk about ourselves in a more impactful way as we express who ASTM International is today."
Helping our world work better
Central to the brand is ASTM's new purpose statement, ‘Helping our world work better.’ The statement articulates succinctly why ASTM exists as well as its primary ambition. It states how ASTM engages with its stakeholders to help them solve problems through collaboration, it emphasizes ASTM’s international reach, and it expresses continuous improvement of the products and services we all use every day.
Updated Logo
In addition, the logo that has served ASTM well for over 100 years was carefully refined, resulting in a less angular and more contemporary monogram. The new brand mark communicates progress built on solid and enduring principles. These changes will also make our logo more usable across a range of media.
Other Visual Elements
A central visual component of the rebranding is the use of the square as a flexible graphic element across all of our communications, providing a contemporary look. The new branding has been applied across the ASTM website, the ASTM magazine Standardization News, the ASTM electronic member newsletter eNews, our social media platforms and on collateral materials. The comprehensive branding effort also involved the development of a new corporate video that shows ASTM standards improving lives around the world.
Board Meeting in Seoul
Holding the ASTM board meeting in Seoul enables ASTM to connect with its members residing in South Korea as well as with representatives of the industry sectors using ASTM standards in South Korea. In addition to the formal sessions, the 25-member board will meet with the leadership of trade associations and corporations where ASTM standards are globally influential. Other events are a roundtable discussion, industry workshop and CEO breakfast. Past board meeting locations include Beijing, Berlin, Chicago, London, Mexico City, New York City, Stockholm, Tokyo, Toronto and Washington, D.C.
More News and Articles
Aug 28, 2024
News
ITpipes Secures $20M to Transform Water Infrastructure Management
ITpipes announced it has secured $20 million in equity financing from Trilogy Search Partners and Miramar Equity Partners.
Known for its trusted and user-friendly platform, ITpipes …
Aug 26, 2024
News
Professor Dr.-Ing. Dietrich Stein
With deep sadness we announce the loss of our founder and partner Prof Dr Dietrich Stein at the age of 85.
Engineers around the globe are thankful for his dedication to the inventions in the fields of sewers, …
Aug 26, 2024
News
PPI Releases New Installation Guide for PE4710 Pipe
PPI’s MAB-11-2024 Covers HDPE Water Pipelines Up to 60-in. Diameter and 10,000-ft Long Pulls
Developed by the Municipal Advisory Board (MAB) – and published with the help of the members of the …
Aug 23, 2024
News
Faster wide-scale leak detection now within reach
Mass deployment of connected leak loggers is being made possible by the latest technology, writes Tony Gwynne, global leakage solutions director, Ovarro
Water companies in England and Wales are …
Aug 21, 2024
News
Kraken awakens customer service potential in water
The innovative customer service platform Kraken has made a successful transfer from energy to water. Ahead of their presentation at UKWIR’s annual conference, Portsmouth Water chief executive …
Aug 19, 2024
News
Predicting the toxicity of chemicals with AI
Researchers at Eawag and the Swiss Data Science Center have trained AI algorithms with a comprehensive ecotoxicological dataset. Now their machine learning models can predict how toxic chemicals are …
Aug 16, 2024
News
Goodbye water loss: Trenchless pipe renewal in Brazil
Pipe renewal in Brazil
How do you stop water loss through leaks in old pipe systems without major environmental impacts and restrictions? The answer: with trenchless technology, or more precisely …
Aug 14, 2024
Article
Impact of high-temperature heat storage on groundwater
In a recently launched project, the aquatic research institute Eawag is investigating how the use of borehole thermal energy storage (BTES) affects the surrounding soil, the groundwater …
Aug 12, 2024
News
Watercare completes East Coast Bays sewer link
Watercare has successfully finished the final connection on the East Coast Bays link sewer at Windsor Park in New Zealand.
Much of the East Coast Bays sewer link was installed using horizontal directional …
Aug 09, 2024
Article
Innovative water solutions for sustainable cities
Cities need to become more sustainable and use their water resources more efficiently. Managing water in local small-scale cycles is one possible solution. A new white paper by Eawag, the University …
Aug 07, 2024
Article
How digital technologies contribute to universal drinking water
Digital water technologies have an important role in ensuring universal access to safe drinking water by 2030, that is according to a new report from the World Health Organisation. …
Aug 05, 2024
News
Knowledge transfer on sustainable water infrastructure in India
India’s fast-growing cities need an efficient infrastructure for water supply and wastewater disposal. A research cooperation, is therefore supporting the development of a sustainable …
Contact
ASTM International
Barbara Schindler
United States
Phone:
610-832-9603