WPL looks to Europe for growth in domestic packaged treatment plant
Jun 09, 2017
European investment supports WPL Diamond installer network / Demand for UK wastewater expertise expected to continue post-Brexit / Bi-lingual website targets French market
Wastewater specialist WPL is targeting the European market with investment in its Diamond compact packaged treatment plant range. The company, which is based in Hampshire, says the investment in digital marketing will support its growing network of customers and installers in France.
The suitability of the WPL Diamond for use in domestic applications means it is necessary to give ordinary householders, who may not have specialist knowledge of wastewater treatment, a clear understanding of the product’s capability and installation requirements. With this in mind WPL has launched a bi-lingual website for the WPL Diamond.
Market strength
WPL managing director, Gareth Jones, is confident its European investment will pay off, despite market fears over the implications of Brexit.
He said, “France is our closest trading partner and this investment builds on a successful 10 years for the WPL Diamond range in France. We are committed to growth within the French market and the technical expertise of a company like WPL is valued by our European clients.
“It is a market where a high amount of technical input is required, a need which is unlikely to diminish post-Brexit.”
Web campaign
WPL’s new website is easy to navigate and focused at customers who are seeking basic information about the products. The website, which can be accessed in French and English supports WPL’s new campaign – Simple, Reliable & Discreet – aims to raise awareness among customers of the key benefits of the WPL Diamond package wastewater treatment plant over traditional septic tanks.
Unlike legacy equipment, modern packaged treatment plants are designed with an aerated process to accommodate the increased volumes of water used in contemporary households. The WPL Diamond has the added advantage of high quality process in a compact, single tank which is easy to install and maintain.
Jones said, “WPL has been at the forefront of wastewater treatment for 26 years and our priority has always been consistency in the quality of our products. The WPL Diamond range provides value for customers over the long-term and delivers on environmental responsibility too.
“The new website and campaign supports our network of independent experts who match our values for delivering high quality, reliable products. We believe that by investing in our brand, we are also investing in our network; ensuring that they are given the right tools to maintain and grow their businesses.”
Minimal maintenance
The robust system has minimal maintenance requirements, is sited entirely below ground and has the flushest lid on the market - reducing visual impact on the landscape. The campaign informs customers that they will not even know that the WPL Diamond is on their property.
Ken Green, managing director of KLG Services Ltd, which has been installing and servicing sewage treatment plants in the UK for over 25 years, said, “As an installer and service provider, I know that the WPL Diamond that I am servicing after 25 years since its installation will be the same high quality as the day that it went into the ground. If I had the choice, I would always choose to install a WPL Diamond which is why I recommend it to my customers.
“In my view, if you invest in your home, why wouldn’t you invest in your wastewater treatment plant? Especially considering it can help with increasing your property re-sale value.”
Technical compliance
WPL began testing on the WPL Diamond in 2006 in order to fully comply with European and French standards. The package plants conform to European standard NF EN12566-3 2014 (CE marked) and agréments ministériels – 5 to 20 EH: n°2015-011-ext1à3.
Andrew Baird, technical director of WPL and convener of British Water’s Package Treatment Plant focus group said, “The WPL Diamond is fully compliant with French legislation and has been independently tested multiple times at an accredited testing facility in Aachen, Germany.”
Discover WPL’s new website here.
More News and Articles
Aug 28, 2024
News
ITpipes Secures $20M to Transform Water Infrastructure Management
ITpipes announced it has secured $20 million in equity financing from Trilogy Search Partners and Miramar Equity Partners.
Known for its trusted and user-friendly platform, ITpipes …
Aug 26, 2024
News
Professor Dr.-Ing. Dietrich Stein
With deep sadness we announce the loss of our founder and partner Prof Dr Dietrich Stein at the age of 85.
Engineers around the globe are thankful for his dedication to the inventions in the fields of sewers, …
Aug 26, 2024
News
PPI Releases New Installation Guide for PE4710 Pipe
PPI’s MAB-11-2024 Covers HDPE Water Pipelines Up to 60-in. Diameter and 10,000-ft Long Pulls
Developed by the Municipal Advisory Board (MAB) – and published with the help of the members of the …
Aug 23, 2024
News
Faster wide-scale leak detection now within reach
Mass deployment of connected leak loggers is being made possible by the latest technology, writes Tony Gwynne, global leakage solutions director, Ovarro
Water companies in England and Wales are …
Aug 21, 2024
News
Kraken awakens customer service potential in water
The innovative customer service platform Kraken has made a successful transfer from energy to water. Ahead of their presentation at UKWIR’s annual conference, Portsmouth Water chief executive …
Aug 19, 2024
News
Predicting the toxicity of chemicals with AI
Researchers at Eawag and the Swiss Data Science Center have trained AI algorithms with a comprehensive ecotoxicological dataset. Now their machine learning models can predict how toxic chemicals are …
Aug 16, 2024
News
Goodbye water loss: Trenchless pipe renewal in Brazil
Pipe renewal in Brazil
How do you stop water loss through leaks in old pipe systems without major environmental impacts and restrictions? The answer: with trenchless technology, or more precisely …
Aug 14, 2024
Article
Impact of high-temperature heat storage on groundwater
In a recently launched project, the aquatic research institute Eawag is investigating how the use of borehole thermal energy storage (BTES) affects the surrounding soil, the groundwater …
Aug 12, 2024
News
Watercare completes East Coast Bays sewer link
Watercare has successfully finished the final connection on the East Coast Bays link sewer at Windsor Park in New Zealand.
Much of the East Coast Bays sewer link was installed using horizontal directional …
Aug 09, 2024
Article
Innovative water solutions for sustainable cities
Cities need to become more sustainable and use their water resources more efficiently. Managing water in local small-scale cycles is one possible solution. A new white paper by Eawag, the University …
Aug 07, 2024
Article
How digital technologies contribute to universal drinking water
Digital water technologies have an important role in ensuring universal access to safe drinking water by 2030, that is according to a new report from the World Health Organisation. …
Aug 05, 2024
News
Knowledge transfer on sustainable water infrastructure in India
India’s fast-growing cities need an efficient infrastructure for water supply and wastewater disposal. A research cooperation, is therefore supporting the development of a sustainable …
Contact
WPL Ltd
Units 1 & 2 Aston Road
PO7 7UX Waterlooville
United Kingdom
Phone:
+44 (0) 23 9224 2600
Fax:
+44 (0) 23 9224 2624